Research into music channels - Miss Georgiou

MTV Music

The target audience for MTV are aged between 12-30 years old. This is because young people enjoy the latest music as most music is aimed at the younger generation. MTV plays mainly pop and mainstream music. Some examples of artist who feature on a regular basis are Katy Perry, Rihanna, Ed Sheeran, Justin Bieber and Little Mix.

The black and white colouring is simplistic and bold which creates and makes a statement to the audience, making them noticeable and distinguishable. Also the graffiti writing helps appeal to the mainstream audience as its youthful and therefore relevant to the audience. With the simple black and white logo it allows the audience to stay focused on the content the channel has rather than the logo/graphics.

MTV channels are owned by MTV Networks Music & Logo Group, a unit of the Viacom Media Networks division of Viacom. Viacom also own other MTV channels such as MTV hits, MTV Jams, MTV 2. But also own other popular  channels such as VH1, Nickolodean, BET and much more. This shows that Viacom are very capable of managing brands and making them popular. This is probably done through there marketing of the channels and the high quality content in the channels. This helps to deliver a good TV channel to an audience. 

4 music 

4 music is a music and entertainment channel launched on 15 August 2008. 4 music is owned by Box television(Bauer Media Group/Channel Four Television Corporation)  4 music have many sister channels such as The box, channel 4, film 4 etc. These channels that are owned by Box are all uk founded/based. Which again are all very popular.

The target audience for 4music are 16-34. They wanted to extend the target audience to make the market larger. So they can gain more viewers. 4 music play all genres of music such as hip hop, rock, pop, indie, R&B, dance, folk etc. this allows them to cater to a wider audience. Making content for a mass media - gaining them more views therefore, giving them more sales. Artists that are coonly seen on 4music are Beyonce, Christina Aguilera, Rudimental and more.

The 4 music logo is very simple and memorable. The 4 connects it with other popular TV channels such as channel 4, film 4. So it already gives 4music a good name due to that connection. The futuristic styled graphics appeal to the young audience. As it is urban and looks young and unique. It also related the the content the channel will hold which is urban/latest music for young people.

Kiss TV

Is also owned Box television (Bauer Media Group/Channel Four Television Corporation) it was launces on June 26 1998. There sister channels are magic, smash hits, the box and more. 
The playlist predominantly consists of mainstreamhip-hop, trance and R&B.

The artists on the channel for e.g. Jason Derulo, Chris Brown and Rihanna. 

Kiss TV is aimed at 15-34s and they can stretch that due to there radio channels (Kiss fm) as many of the listeners are older as they drive/listen to the radio. 

The logo is very simple and very noticeable. As the don't is what is used mainly in terms of branding for kiss as a whole. It is simple but memorable. And allows everything kiss does to be remembered.