Music video inspirations - Miss Georgiou

Inspiration

Drake - worst behaviour -
Editing, cinematography, video style and artist representation inspiration

I have gained a lot of inspiration from watching other music videos. This inspiration will contribute to the music video that I will soon be creating. My first inspiration came from the area of editing from the 'Drake - worst behaviour' music video as it was fast paced, diverse and the editing matched the beat of the music, which made the video more interesting for the audience. I now know that In a music video fast paced editing can keep the audience entertained, as there will be a lot for them to see. So it will be unlikely that they get bored.                                                                                                                                      

The use of editing and quick camera shots set the scene of the video which made it easier for the audience to understand the concept of it, which was Drake showing where he used to live and showing members of his family from his hometown in Memphis; The fast paced editing may have been done to match the lyrics as the editing matches what Drake is rapping about. This allows the audience to think more abstractly and to understand visually why Drake is rapping about what he's rapping. For example, when Drake says 'M******a's never loved us, f**** never loved us, you ain't know now you know now'. With the visuals of close-up fast editing of the expensive looking jewellery and bling. Shows us that Drake is implying that now that he is wealthy and successful people love him and his team (OVOXO. This allows me to know that fast editing shots should still be meaningful and have connotations in order to deliver a clear message to the audience watching the music video.

In the worst behaviour video the cinematography is excellent and the quality is perfect. Making the video look as if it is a minature film. The two main camera techniques that I gained inspiration from is the paning movement and midshots. The panning establishes the location and sets the scene. It also gets the audience familiar with the setting and have a deeper understanding of where the video is actually taking place.  This will be good to include in my own music video as the audience will be able to see the location and understand the contrast between the location and lyrics. As the location in worst behaviour is in Memphis Drake's family hometown it relates to what hes rapping about ' 5 a.m. then go and shoot Degrassi up on Morningside' relating to what Drake use to do when he lived in Memphis. This allows me to make either juxtapose and show a contrast between the lyrics and visuals (following Goodwins theory) in order to make the music video have more of an impact. 

Pharrell - happy -
Genre choice/song choice inspiration

The song happy has inspired my own music video song and genre choice. Happy is an uplifting song which is in the pop genre. It brings people together and the music video is globalised showing celebrities to extras who all look different and are diverse. I want to use aspects of this technique to globalise my music video. I want to make sure that my own music video will able to be watched by a variety of people and bring the same feel good effect or adrenaline rush.

I chose the pop genre as pop music is of course popular. Which could mean that the music video will be viewed by many more people which could possibly increase the artists albums sales, as pop music has a wide audience. Also more people would be talking about it and more promotion and advertising can be done with the video as its popular music.  Pharrell's song happy has sold over 5.6 million copies in the United States^[ and over 1.65 million copies in the United Kingdom, and has reached number one in the latter on a record three separate occasions. With worldwide sales of 10 million copies, it has become one of the best-selling singles of all time.  

Iggy Azealia ft. Charli xcx - fancy -
Mise-en-scene inspiration

This music video has inspired me with ideas for mise-en-scene. This music video uses many different techniques to make the video appeal to its audience. Such as, lighting, costume, hair & make-up, setting, colour codes and iconography.

The lighting used in fancy is bright high-key lighting. High-key lighting suggests a more upbeat mood making the video more positive and cheerful for the audience. This would be great for my own music video as bright lighting will allow my video to come across as exciting and look very light and airy.

The costumes used in fancy are all 90s outfits based on the film 'clueless'. These outfits look fun, colourful and vibrant. Which puts positive energy into the music video. Making the audience feel good when watching it as the atmosphere in the video is an enjoyable one. In my own video I plan to get ideas from fancy by making the outfits fashionable. So the audience envy the people in the music video and therefore continue watching and idolise the artist.

                              Bright lighting and costume

The colours in the music video come from the costumes of all the extras and artists. It brightens up each scene and makes you focus on the characthers rather than the scenery.

It will make the audience imagine themselves in the video and want to be with them. This will make the viewer continually watch the video or even purchase the song.

              Colourful

                    Iconography (Gadgets)

In this video there are many scenes showing iconography such as phones, ipads, cars and other technology. It makes the scene more realistic, if there were no props in the environment, the video wouldn't come alive. It also helps to build the artists characther by including shots of iconography. This is why in my video I will show many different props to portray the artist as relatable and up to date with the latest gadgets (e.g iphone)

Artist choices

Ed Sheeran
Beyonce
Avril Lavigne

As a group we decided to make our music video in the indie genre. This has made my inspirations change slightly, as the music video has to match the indie conventions. 

Mise-en-scene
Lighting, costume, setting and iconography 

Coldplay the scientist inspired the shots that I would like to use in my music video. The setting is set in a typical simple location, a road with graffiti on the walls. It shows an urban setting with a dingy look, which shows that the artist is not superficial and is like a typical person. The artist in this music video is also depicted as homeless, this is something I would like to portray in my own music as it relates the the lyrics. And creates an interesting concept, as someone with wealth is displayed to be poor and self-effacient which can cause the audience to have sympathy for them. The lighting is not very bright and displays dull browns, greens and blacks which is simple and dingy, connecting to the indie genre. 

Ed Sheeran's A Team music video also inspired the concept, shots and iconography for my music video. A character is shown holding a sign, showing her to be homeless. This is something I would like to use to

emphasise that our artist is homeless and in need of help. This could trigger the audiences emotions for the audience and cause them to sympathise with the artist despite the music video being a fictional story. Which could lead to an increase in sales and views for the artist. 

Costume - 1975 - Chocolate 

Filter inspiration
Editing 

I was also inspired by the 1975 music video. The band tend to use black and white throughout their music videos and marketing. I liked the idea of black and white as it allowed the video to follow more indie conventions and display a flash back in time. It also portrays the artist as calm and edgy. In the 1975 music video 'Girls' they tend to use a mixture of black and white and normal filter. 

This inspiration of using a mixture of black and white and normal may have also come from Beyonce 'If I were a boy' music video, as it uses black and white to emphasise the past and her thoughts. And puts more emphasis on what she is talking about and how it has affected her present self in the video. This is something I hope to use in my own music video, black and white is a sign of the past so the narrative can be understood better. And it will fit in with what our artist was singing about, which was how he was getting ready to runaway but has now run away. The change in filter allowed us to put more emphasis on this and conveyed the mood of the artist.

A time lapse was also used to display a faster movement in time. I have been inspired by this from Fall Out Boy's music video Centuries (hyper lapse edition). This video appealed to me as I found it diverse, unique and creative. It displayed a faster movement in time to match the beat of the song. Even though the music video displayed a time lapse throughout it kept the audience entertained as each shot changed in a matter of milliseconds, which i feel kept the audience interested in the music video as you don't want to miss anything due to the fast time lapse. It also displays nice scenery and skyscrapers which is something I aim to include in my own music video, to set the scene for the audience.

To conclude, these music videos have inspired me in my areas. These music videos all happened to catch my eye and stay in my mind. Which I feel is great as these elements may have the same effect on my audience when I put them in my own music video. All these elements I feel are suitable for the audience and fit in with the indie genre.