Artist representation is essential in a music video as it helps the audience build a relationship with the artist. Which will lead to the artist having a brand image and fan base. It is critical to portray a positive image to your audience so you maintain those fans and gain sales which will lead to profitability.
As a group we aim to follow the indie conventions as much as we can. It is very conventional for an indie artist to appear scruffy, unkept and natural looking. So no make up will be added and hair will appear unkept, as this is what appeals to the indie genre. It alows the artist to look very normal and self-effacing. As it will show that the artist is not conceited and looks like a typical person and not a star. Which will make the artist appear relatable and common which will allow the audience to feel like the artist is more like them. The artist will be represented as common to show how the artist is no different to the audience.
Furthermore, the clothing the artist will wear would be simple and plain clothing like a black top, jeans and tatterred shoes. This simplicity will cause the audience to not focus on the artists appeareance but focus on the song itself and its meaning. This gives the artist more depth and focuses more on the artits look rather than material possesions the musician has. The plain clothing will also mean that the artist does not feel that the star is above them in anway and will not idolise them. But get to know them on a person and individual. This is good as it could potentially increase sales as audience will feel like the artist is relatable.
Lastly, the artist will appear wearing a cap going on backwards. This is not conventional to the indie genre but is typical in hip hop culture. It will make the audience be represented as cool and hip which will cause the audience to see the artist as a role model and someone of high status. The edginess of an artist appeals to the audience and may even start trends.
Through this costume and hair the audience will feel similar to the artist and see them as relatable and could cause an increase in the artists music sales. It could give the artist the representation of edgy and cool which could make the artist appeal to the audience better and appear as a fashion icon and role model.
This post demonstrates some understanding of how your artist will be represented in your music video. You have made a start in identifying the representation of your artist that you would like to include, by focusing on the various clothing.
ReplyDeleteNow you need to consider where the representation will be seen in your video and aim to include images to support the points that you have made.