Rough cut - Miss Georgiou

  Audience feedback is essential to a production as it allows you to then enhance your work by taking on the criticisms which your audience identified, changing these criticisms into a strength. To  make sure it is even more suitable and fit for the audience to enjoy, to ensure that the final media product will be a success. It also allows you to know where you went well and what was most effective, this is good to know for the future and to know that your on the right track for production. A rough cut is vital, once we watch the rough cut and form a rough cut version it becomes easier to identify what elements of the music video and what shots work well or not. So we can then easily spot out these discrepancies and make these changes/improvements in our final cut. 

 We received audience feedback through questionnaire sheets along with a screening of the production. We also received feedback through the use of YouTube which allowed us to reach a wide audience as well as our target market.

Feedback/Questionnaire sheets after production screening 

 The positive comments we received were that we followed the indie conventions, good mise-en-scene and good time lapse. This was good to hear as it was something we aimed to do, to stay true to the indie genre through iconography such as plain clothing, guitar, isolated and eerie locations, its great that our audience picked up on the Mise-en-scene and felt that they felt it was indie as that was our aim. We were also told that the time lapse was very effective as it matched the visuals and lyrics. This is great as we aimed to follow Goodwins theory by making the visuals and lyrics/music match. The time lapse was used to add a jump in time and create more pace and edge, but show some more creativity and flare in our music video. 

Conventional - Guitar, plain clothing and a isolated eerie location

 The negative comments were that some of the footage is too dark, when performing only some of the footage was out (lip syncing and shots)and that the narrative was not very clear. During the beginning of our rough cut the filming outside was not very dark at the time, but the lighting was not picked up very well by the camera. This made our video fairly dark and not very easy to understand what was going on at the beginning of the music video. From this comment as a group we have decided to enhance the shots through final cut pro by using brightness/contrast tools to ensure that the audience can identify what is taking place in the shot. During some filming, we were pushed for time and had to quickly film, sometimes not filming enough takes of each lyrical line. When it came to editing we then realised that a lot of lip syncing does not exactly match the pace of the music and some footage was out due to us trying to fill in the gaps (filler shots). We are going to re-film some shots that we are disappointed with to ensure that everything synchronises properly. To make sure this does not happen again we will prepare enough time to get our lyrics lip-synced properly. Furthermore, the clarity of the narrative is not great and we realised that after the audience feedback sheets. We will now aim to add more performance shots and shots of a dad to emphasise why the artist has really runaway from home, which is the underlying theme of the music video. 

 This feedback has definitely let my group know what our target audience think of our music video. As we now know what we need to improve to be able to promote our atist effectively and satisfy/appeal to our audience. Also, we can identify now what we need to work on and plan out times when we can work on this. Carrying out these improvements will make our video more likely to gain more views, become more well known and be a success. I feel that for us to take this feedback serious and make these changes. Will let our audience know that we care about their needs which could make them feel special. It could also allow them to feel like they were apart of making this artist's music video - which could build their fan loyalty to Nico Johnson.

Rough Cut

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